saltwater rituals

Saltwater Rituals is the sacred healing brand of Dr. Ayana Moss (she/her), a Queer, Black somatic therapist and grief educator who supports womxn of color through emotional transitions, loss, and personal rebirth. Her work is rooted in softness, ancestral ritual, and embodied liberation, and the visual identity needed to reflect that with clarity, depth, and reverence.

This brand doesn’t center performance. It holds presence. From the warm, earth-and-skin-toned palette to the etched typography and symbolic mark, every element was created to feel textured, grounded, and sacred. The goal wasn’t to make it beautiful for beauty’s sake; it was to make it feel like a return. A brand that breathes. A brand that listens.

Saltwater Rituals invites you to slow down, come home to your body, and hold space for your own becoming. It’s soft but not fragile. Strong but not sharp. A visual identity that honors the wisdom in grief, the holiness in ritual, and the power of showing up whole.

Brand

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